About
Main bio
I spend my days designing platforms, websites and social media assets where 'just figure it out' isn't an option. The people interacting with these designs are busy, stressed, and have actual work to do. My job is to get designs out of their way and let them have clutter free experience.
I've worked on teams of two and teams of twenty. I've had access to endless user research and I've had to make educated guesses with limited data. I've worked within strict component libraries and I've built design systems from scratch. What stays consistent is asking good questions, collaborating with people who know more than me, and shipping things that actually help
Previously, I worked at Magier, where I worked on multiple platforms, website and marketing assets for startups around the world including a few of Y combinator startups. Before that, I spent almost a few years at Amnex leading product design & marketing assets for enterprise products that literally touched lives of millions.
it's me
What dive into my work
Starting with why, not what
Before jumping into designs, I want to understand what problem we're actually solving. Sometimes the thing people ask for isn't the thing they need. My favorite projects start with good questions and end with solutions that feel obvious in hindsight.
think first, draw later.
no perfect world here!
Designing for real constraints
Perfect conditions don't exist. Budgets are tight, timelines are aggressive, legacy systems are messy, and sometimes you just can't talk to users directly. I'm comfortable making smart decisions with imperfect information and finding creative solutions within real limitations.
Collaboration over hero design
The best work happens when designers, engineers, and product folks are actually talking to each other; not throwing things over the wall. I genuinely enjoy the back-and-forth of figuring out what's possible, what's practical, and what's going to create the most value.
we, not me.
details build trust.
Making the invisible visible
Some of the most impactful design work isn't flashy; it's the progress indicator that keeps people oriented, simplified design that increase CTR, the auto-save that prevents panic, the graphic illustration that summarizes message instead of just writing paragraphs. These details build trust.
What dive into my work
Timeline
Magier
Designing intuitive platforms, websites, landing pages, social and marketing assets for clients ranging across industries, including a few backed by Y combinator. The challenge was balancing the prefectionist inside me with the strict 48h design iterations.
Apr 2023 - May 2026
Amnex
Designed product from scratch for range of product under two different verticals (public transportation and traffic management). Worked directly with end users and company management to vision, then built features to match how they actually work instead of how we thought they worked. Drive and supported marketing campaign and social media strategy with precise visual visual language and direction leading to product awareness and building trust.
May 2017 - Jul 2021
PwC (Pricewaterhouse Coopers)
Led design strategy and implementation for enterprise/government clients. Facilitated workshops with stakeholders who had very different ideas about what they were building, then helped everyone land on the same page. Also mentored juniors, which taught me how to articulate my design process instead of just doing it.
Sep 2016 - May 2017
Zealous System
Joined as a product analyst and desinger. Talked to users who were struggling, mapped out where the interface was failing them, and redesigned the core experiences to actually make sense.
Dec 2015 - Aug 2016
Amnex
I foucused on crafting intuitive web and mobile applications, specializing in translating complex ideas into user-friendly digital experiences. I focus on end to end design, from research and wireframing to high fidelity UI and prototyping, ensuring both usability and business impact.
Mar 2013 - Nov 2015
Accenture
Joined in junior position, exploring the world of software and applications; trying my hands on with the real life projects and designs.
Oct 2012 - Jan 2013